Issues and solutions: The lineup of multifunction devices has become three major. It became necessary to map each feature to the inner and outer in an easy-to-understand manner. Therefore, while building the flow of the previous concept OPTIMIZE, we formulated three concept words while discussing with the client and the advertising agency. After that, I designed and copied the concept book. In an interview with the client's technical staff, nine episodes were also included as an indispensable element. This made it possible to convey invisible technology that is difficult to convey.