
SHIBAYAMA
WORKS
Maxell MO
Issues and solutions: The request was to appeal the reliable data storage capability of MOs using new magnetic recording materials. Therefore, while dealing with important data such as science, printing, and medicine, we focused on three industries in which the field changed to PC work style with considerable momentum at that time. Architecture, printing and medical. Da Vinci, Gutenberg and Pasteur were selected as candidates. Appeared in the space of each specialized industry. MacⅡfx ・ Swire risk board x 4
Industry / industry Magnetic MO, optical components
Genre Communication
Project period About 2 months, 1 month, 1 month
scope Concept formulation / art direction / shooting CG / copywriting (external staff)
Produce Mainichi Advertising





Presentation rough

Left: Nobuhiro Shibayama Right: Reiko Chiba