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Most communication tool designs focus on instantly transmitting a message from a single screen. Of course, for designs centered on horizontal writing as the time axis on the screen, the line of sight flows from the upper left to the lower right, and for those with a Japanese vertical writing structure, the direction is from the upper right to the lower left.

However, in the field, it seems that most of the time, when asking and answering questions with customers, they spread the catalog as a material and answer detailed specifications while showing it with their fingers. With this, both customers and sales staff tend to miss the timing of appealing the benefits of new products.


A new product that puts the company's luck on the client company. What I arrived at to answer that is the concept book, which is an epoch-making attempt to give the timeline of this story.


As a result, this graphic is a picture-story show for a little over two minutes. This is because we assumed that the time that the visiting customer would be accepted was up to three minutes. This sales promotion tool that perfectly conveys the world view of the product within the time limit is an important graphic related to the purchase decision consciousness of the inner company as well as the outer potential customer.


The cherished attempt here is a scenario! It's so important that there is a movie world saying "scenario is king". I tried to compose the page structure. The scenarios of this communication tool can be summarized into three categories: "setting", "conflict", and "solving" . I will explain the thoughts on it and the flow including rough.

Think of cinematic design in psychology.
Explaining the sales floor Will the three-minute scenario assist?

Thinking about cinematic design using psychology-1.
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