Produced in 1998
Hulet Packard Corporate Advertising
Dare to reduce the amount of information and keep it simple. Communicate the mission effectively.
The design that conveys a big concept and corporate attitude is equal to "designing the message of the leader of the company". In other words, it will convey big things in a straightforward manner. For this, it is important to first find and dig up the central theme together and simply pursue it so that it becomes a promise to everyone and a true message. Also, the user wonders why that is the case. 1: Is the theme aggregated towards the goal? 2: Is the means of expression (visual, copy, position) aggregated towards that purpose? 3: Can you clearly explain the purpose? While thinking about them, we will create a simple design that is the essence so that it can be accepted instantly.