HP Scan Jet
Industry / industry PC IT Solution Scanner Printer
Genre Outer communication
Project period About 2 months
scope Concept formulation / PC / design magazine / improvement program / art direction / shooting / copywriting
Advertising agencies usually hire talent, but I tried to negotiate directly. I thought that I could make use of the network by appointing talent, so I asked Mr. Hosono, who was working on many songs using computers at that time, to appear in the advertisement. Mr. Hosono's self-confidence was a major factor in his use of HP scanners, and the basic concept was that HP scanners would respond to the strict eyes of an artist.
Hewlett-Packard Scanner Introductory Video
client: Hewlett-Packard Japan project: HP Scan Jet Series Catalog mission: All creative and scanner test research directly from clients and practical creative awareness activities for equipment