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Produced in 1994



HP Scan  Jet 

  • Industry / industry            PC IT Solution Scanner Printer

  • Genre             Outer communication

  • Project period      About 2 months

  • scope          Concept formulation / PC / design magazine / improvement program / art direction / shooting / copywriting

Advertising agencies usually hire talent, but I tried to negotiate directly. I thought that I could make use of the network by appointing talent, so I asked Mr. Hosono, who was working on many songs using computers at that time, to appear in the advertisement. Mr. Hosono's self-confidence was a major factor in his use of HP scanners, and the basic concept was that HP scanners would respond to the strict eyes of an artist.

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Hewlett-Packard Scanner Introductory Video

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client: Hewlett-Packard Japan  project: HP Scan Jet Series Catalog mission: All creative and scanner test research directly from clients and practical creative awareness activities for equipment

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