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HP Scan  Jet 

  • Industry / industry            PC IT Solution Scanner Printer

  • Genre             Outer communication

  • Project period      About 2 months

  • scope          Concept formulation / PC / design magazine / improvement program / art direction / shooting / copywriting

Advertising agencies usually hire talent, but I tried to negotiate directly. I thought that I could make use of the network by appointing talent, so I asked Mr. Hosono, who was working on many songs using computers at that time, to appear in the advertisement. Mr. Hosono's self-confidence was a major factor in his use of HP scanners, and the basic concept was that HP scanners would respond to the strict eyes of an artist.

Mr. Hosono himself advertised HP scanner.
Mr. Hosono himself advertised HP scanner.

Hewlett-Packard Scanner Introductory Video

Mr. Hosono himself advertises HP scanner-3

client: Hewlett-Packard Japan  project: HP Scan Jet Series Catalog mission: All creative and scanner test research directly from clients and practical creative awareness activities for equipment

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