Sony's mobile PC VAIO-C1 is the most portable of the many VAIO lineups, and has been unwaveringly popular as a high-performance PC that can get out of the indoors. Capturing the characteristics of this hit product, we have consistently produced a catalog with a refreshing outdoor feel from the beginning. Upgrade in a very short cycle and display the specifications that are becoming more complicated and high performance in an easy-to-understand manner. One answer to the desired information design is woven into this catalog. In addition, the web version of the catalog, which is produced at the same time as the paper medium, is also produced with the same attitude. We have been focusing on creating web catalogs that are fun just to look at, with entertainment features such as flash on the web of product catalogs, which tend to be monotonous.
Sony Notebook Computer [Bio]
PCG-C1MRX / C1MR / BP Catalog
Sony Notebook Computer [Bio GT]
client: SONY project: VAIO flagship model C1 and GT series catalogs and peripheral device catalogs
mission: All direct creatives New personal computers and lifestyle proposals and functional understanding
Sony Notebook Computer [Bio C1]
PCG-C1VRX / K / C1VR / BP Catalog
PCG-C1VSX / K / C1VS / BW Catalog
VAIO GEAR Catalog
client: CLARIS project: New version package development
mission: Materialization of packages with brand awareness and cumulative memory effect / Revised the previous package and the previous icon to make it three-dimensional.
As a result, they were able to retain their identities and be independent and emphasize their uniqueness.
Claris package A dummy package created for mass display effect measurement
client: CLARIS project: novelty development mission: Support for sales promotion activities
client: Nomura IR project: project: TOYOTA Investor Message / Venue Information Leaflet mission: Easy to understand
client: NEC software
project: Municipal solution
mission: Supporting sales breakthroughs for local governments and specific solutions
client: NEC software
project: The company's solution guide mission: The overall framework of the solution and its utilization and options in the industry